Warner Music Japan has agreed one of those strategic partnerships with LAND, which is - and I quote - "a creative house known for its work with world-class artists" with bases in Tokyo, Jakarta and LA.
The major explains that "the deal will see LAND fully produce music involving collaborations with several prominent global artists, which WM Japan will lead the global rollout of in all formats worldwide".
The two companies will also "jointly develop global marketing strategies, as well as engaging in digital distribution services and media promotion". So that's all fun.
"This partnership aims to create global hits based on the genius of Japanese artists, using the combined creativity and global firepower of LAND and Warner Music", says WM Japan COO Kaz Shimada. "We'll put together thoughtful campaigns that'll amplify artists' voices and help connect them with fans around the world with a sense of speed".
LAND CEO Naoki Wada adds: "Through this partnership with WM Japan, we look forward to making our artists' creativity leap further and fostering global connections with fans".