Warner Music Poland has announced a new alliance with Groupa Step - owner of Polish hip hop label Step Records - with plans to bring that scene to a wider audience.
“Grupa Step is a team of committed and passionate people”, says Warner Music Poland MD Adrian Ciepichał. “For more than fifteen years, they’ve been a key player on the Polish hip hop scene. I’m sure that together we can create the perfect environment to support young and gifted rappers in Poland. This collaboration sends a clear message that we’re ready to undertake many new exciting projects in this space”.
Co-founder of Grupa Step, Paweł Krok, adds: “We’ve always seen the need for constant development at Grupa Step. Teaming up with Warner Music is the next step in our development. As we share WM Poland's business approach, we see this collaboration as an opportunity to harness synergies and our contribution to the growth of hip hop in Poland and Europe”.
As well as releasing more than 150 albums over its fifteen years in business, Step Records also runs a successful YouTube channel which, it says, has “featured almost all the top talent from the Polish music scene”.