Warner Music has announced a partnership with online jukebox Deezer which will see the major make its content available via the digital music platform, initially in France, but also in the UK and Germany from early next year. Deezer offers a range of streaming services, plus users can make and share playlists and all that gubbins. As part of the deal Warner will be able to run promotions for its releases via the website.
Warner Music International Digital Business VP Eric Daugan, said this: "Deezer's compelling ad-supported platform offers its visitors the chance to explore our catalogue, discover new music and easily buy the tracks they love from affiliate services. We are now in a position to work with Deezer and third party advertisers to monetize a wide range of listening habits and to create online events and products that connect our artists with audiences in new, exciting ways".
Deezer top geezer Jonathan Benassaya added: "We are thrilled to welcome WMI onboard. This partnership will give our visitors access to the breadth and depth of Warner Music's catalogue – both international and local artists. The agreement represents a very important step in our business development and further strengthens Deezer's offering to its ever-widening community of users".