Dec 21, 2004 • 1 min read

Wippit enter Band Aid price war

Download platform Wippit is selling the Band Aid track for 49p and donating £1 per download to the charity, undercutting even iTunes.

Good news for stingy people with a conscience. Download platform Wippit have beaten even iTunes in the Band Aid price war.

As previously reported, Apple were unwilling to sell the new Band Aid track at anything other than their standard 79p a track price tag. With the Band Aid people not willing to budge on their price of £1.49 a download (they kept wittering on about helping starving people in Africa or something), Apple agreed to pay the charity the difference (ie 70p a download) so they could sell the track at their standard price.

Now Wippit have gone even further and are selling the 'Do They Know It's Christmas' download for 49p, donating a pound to the charity for every Band Aid download bought via their platform. Presumably Wippit hope the traffic the offer might generate to their download service (and the press coverage it might win) will justify the cost of subsidizing the track.

Now here's a plan. How about a download platform where I don't actually download the Band Aid track, I don't pay anything, but they donate a full £1.49 to the charity? Perfect for stingy people with both a conscience and good taste in music.

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