Digital stuff now, and independent download company Wippit has announced a new partnership with publishing group Northern & Shell which will see the creation of digital music services for four of the company's titles, the Daily Express, Daily Star, OK Magazine and website Daily Snack.
The four different download services will be developed to suit each title's respective readerships. Farzad Jamal, Internet Development Controller of Northern & Shell, explained: "OK's editorial focus on celebrity lifestyle is the perfect bridge to offer readers a direct opportunity to download entertainment products".
Wippit boss Paul Myers said of the new deal: "From Wippit's perspective, it's an incredible portfolio to work with four titles that address different markets and a combined readership of over seven million. We know that these are all trusted brands with long established reputations and high reader loyalty."