Organisers of In The City have confirmed that the Editor-In-Chief of Wired Magazine, Chris Anderson, will give a keynote speech at this year's event.
Having spent a lot of time observing and writing about the growth of online retail, including music etailers like Amazon and Play.com, Anderson was, of course, the man who made the so called 'long-tail' theory popular (well, popular among irritating business types who like saying things like "well, what we have here is an integrated systematic primary interaction retail infrastructure designed to suit the needs of the growing digital spectrum, owing to the long-tail effect of our sales project income flows" - you know who you are).
Confirming Anderson's involvement in this year's ITC, the convention's co-director, Anthony Wilson, told CMU: "No theory in the last five years has had more of an impact than The Long Tail on determining how commerce adapts to the digital marketplace. We're delighted that Chris Anderson has agreed to come over to the UK to appear at In The City 2006 to talk in detail about The Long Tail and how it could and should be applied to current and future music industry business models."
As we have told you all on countless occasions before, In The City takes place from 29-30 Oct in Manchester. Info at http://www.inthecity.co.uk/