Woolworths has re-signed its sponsorship deal with the Hit40UK chart show, the singles chart countdown carried by most of the commercial radio stations in the UK.
The retailer's decision to continue their 18 month sponsorship of the chart with a new £8 million deal which will run into 2006 follows recent listening figures that suggested the show had increased its audience to 3.6 million. It's is good news for the show's producers, Something Else, who have recently re-engineered the show following the departure of long term presenter Neil Fox.
Woolworths will also sponsor the new TV version of the chart show, which will launch on Channel 4 next month.
Confirming the new deal Hit40UK managing director Rob Corlett told reporters: "It's great that, 18 months in to our partnership, Woolworths are extending their commitment to the show. The potential we all saw in a relationship between the biggest chart music retailer and the biggest chart show is now really developing, with the Woolworths sponsored hit40uk television launch the next step in the evolution" .