Xfm have done a deal with venue owners the McKenzie Group which will make Xfm the official radio partners of the Carling Academy network. Xfm logos galore will appear around the various Carling venues, and the station will host a series of live sessions at McKenzie's London venues, kicking off with Belle and Sebastian at the Carling Islington Academy on 15 Jun.
Confirming the deal Xfm boss Graham Bryce told reporters: "I am delighted to have teamed up with the UK's leading live music venue operator to help support Xfm's national expansion."
McKenzie Group MD John Northcote added, "We are really looking forward to working in closer partnership with Xfm. We plan to work together on a number of activities that are beneficial to both parties."