🎧 Approved: Blumi

Emma Broughton used to be a political sociology researcher, which is a strange place to start a music career but explains a lot about her musical manifestation, Blumi. There’s an analytical precision to her songwriting, every lyric and vocal turn placed with real care, but none of the coldness you might expect from that background. 

Since 2018 she’s built a quietly serious reputation across the French and international scene, picking up collaborators like Bon Iver, Feist and The National as she’s gone, with a voice - controlled, slightly veiled - that’s earned comparisons to Beth Gibbons and Adrienne Lenker, without ever sounding like she’s chasing either.

New single ‘Jaguar’ is the song that should put her properly on people’s radars. It opens with a rousing bass, percussion building like a pan about to boil over, her vocals sauntering across it, before the chorus throws all of that open into something brighter and more psychedelic: “People make me happy... people make me happier!” 

It’s a song about the pull between solitude and connection and, rather than just telling you which side wins, the arrangement actually argues it out. “We should stop running away from the joyous chaos of life, as we would from a jaguar”, she says, “this is not a jaguar”. 

It’s the first taste of her debut album, ‘Steady Heart’, due early 2027, and reason enough to get ahead of her now.

🎧 Watch the video for ‘Jaguar’ below