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BMG buys S-Curve

By | Published on Tuesday 3 November 2015

BMG

BMG has made another acquisition to further expand the recording side of its business, buying New York-based pop independent S-Curve.

The deal covers both the recording and publishing assets of the indie, plus its founder Steve Greenberg and General Manager Milo Pacheco will join BMG with a brief to expand the music rights firm’s mainstream pop operations.

Confirming the deal, BMG US President Creative & Marketing Laurent Hubert told reporters: “BMG is approaching the record business with the same ambition and sense of purpose we have brought to the music publishing business. Artists are not happy with the status quo, and many of them find BMG’s core values of fairness, transparency and service very attractive indeed. Steve Greenberg is an exceptional record executive who will further build our capabilities in the recordings business. In S-Curve he has built a label which represents the best in popular music”.

Greenberg originally set up S-Curve in 2000, working with the likes of Joss Stone, Fountains Of Wayne, Tom Jones, We The Kings and Duran Duran along the way. His label has had distribution alliances with EMI, Universal and Warner at different points in its history, plus he himself had a stint at Sony’s Columbia Records in the middle of it all, so he’s definitely seen the major label system from all sides. BMG, of course, has made much about how it is reinventing the way a record company operates.

Commenting on his new role at BMG, Greenberg said yesterday: “We’re excited to begin the next chapter of the S-Curve Records story working within BMG. As a small indie who have had significant success in pop music, we are looking forward to joining forces with BMG, a company that combines an indie sensibility with the resources to amplify our success”.



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