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Business News Deals Digital Labels & Publishers
Music library for YouTubers et al adds the EMI production music catalogue
By Chris Cooke | Published on Monday 25 March 2019
SoundVault, a service that provides lots of lovely music to the makers of YouTube videos and other user-generated content gubbins, has announced a new deal with Sony/ATV’s EMI Production Music unit, making the music publishing major’s production music library available to video-makers via the sync licensing platform.
Confirming the deal for the Sony/ATV side, Alex Black said: “Enabling easy sync access to our incredible catalogue of production music for the new breed of video creatives has long been a target for EMI Production Music. We’ve been impressed with SoundVault’s vision for the management of sync rights in the UGC community and are looking forward to seeing how their technology enhances the licensing process for rights owners and video creators alike”.
Over at SoundVault, CEO Graham Gabie added: “SoundVault is proud to find a partner in Sony/ATV who shares our values. Protecting artists and writers’ rights online and opening up new revenue streams in licensing is our aim. We are now bringing solutions into the marketplace so that YouTubers and channels can license the music they’ve been searching for, and all rights holders are paid accurately”.
