Business News Deals Live Business

SFX buys Electric Zoo

By | Published on Tuesday 5 November 2013

Electric Zoo

Another day, another SFX acquisition. Perhaps we’ll do an issue of the CMU Daily where we just cover EDM nonsense, and see if we can get a few million out of them.

The recently floated EDM-focused live firm has bought Made Event, the company behind the Electric Zoo festival, the major New York-based bash that was cut short by one day this year after two drug-related deaths. The Made Event team, who also stage various other events in the US, will now also input on other SFX activity, while the deal will also see the expansion of the Electric Zoo brand around the world.

Confirming the deal, SFX boss Robert Sillerman told CMU: “The acquisition of Made is strategically important for SFX, as it establishes a strong foothold for us in the New York City region. Co-founders Mike Bindra and Laura De Palma are the ultimate industry professionals, and our management team will benefit greatly from their years of experience”.

He went on: “We plan to develop the Electric Zoo brand internationally and have the opportunity to build other SFX brands in the US with the support of Mike, Laura and the team at Made”.

Meanwhile the there mentioned Bindra added: “After years of independence, we couldn’t be happier about our venture with SFX. To date, SFX has brought together the top companies and individuals in the electronic dance music industry”.