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Universal allies with new label looking to develop future rock talent

By | Published on Wednesday 5 December 2018

Edgeout Records

Universal Music in the US earlier this week announced an alliance with a new record company called Edgeout Records which is aiming to sign and develop new rock talent by getting involved in said artists’ live as well as recording activity.

The new label, which will be run out of Universal’s West Coast HQ, is headed up by Tony Guanci who says: “More than any other genre of music, successful rock bands have historically built their fanbase through touring and live performances. At Edgeout, I plan to use my 30 years of experience and connections in touring and promotion to ensure our artists have access to the most coveted tours and festivals, which will allow them to organically reach new audiences and promote their latest tracks”.

As part of the new venture’s artist development activities, Edgeout will run an LA-based programme called Studio Edge, which will see the company work with new artists on three recording sessions over six months, setting goals and deadlines after each session. The label is looking for industry contacts to put bands forward for the programme, which may result in participating artists being signed.

The label’s other founder, Cheryl Benson-Guanci, adds: “At Edgeout, we’re passionate about ensuring that all aspects of an artist’s career are positioned for success. Often, all a band requires is the proper direction, guidance and help to connect with audiences already eager for the next great band to come along. We have the experience and connections to make sure those first songs lead to long-lasting careers in writing, recording and touring”.

Under its partnership, Universal will provide both label services and publishing admin to the Edgeout business.