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Warner Music announces partnership with Patrick Moxey’s new dance label
By Chris Cooke | Published on Friday 25 March 2022
Warner Music has announced a new partnership with Ultra Music founder Patrick Moxey which will see the major work with his new label Helix Records and his existing hip hop label Payday Records.
Moxey previously had a partnership with Sony Music, of course, which first invested into his Ultra Music dance label back in 2013. But that partnership ended earlier this year with Sony taking complete ownership of the Ultra label and Moxey stepping down from his role there.
He kept the Ultra music publishing company though, which then announced a new deal with Warner Chappell earlier this month. Which perhaps makes it unsurprising that Moxey’s new partner on the recordings side is also Warner.
Moxey originally founded Payday Records in 1992 a few years before Ultra Music, later relaunching it in 2017. Meanwhile, new dance label Helix Records was officially launched this week at Miami Music Week with an initial roster including Snakehips, AR/CO, Marshall Jefferson and DJ Susan.
Warner’s label services business ADA will handled the global digital distribution for the two labels, plus there are plans for other tie-ups between Moxey’s labels and Warner’s labels, including co-signing talent, licensing each other’s music in certain territories, and collaborations between artists signed to the two companies’ rosters.
Moxey says the Warner partnership “heralds an exciting new phase for our recording activities. With a brand new label Helix Records, which will be a multi-territory independent home for the world’s best new electronic dance music from day one, alongside Payday Records, which is celebrating three decades as the leading independent hip hop label, we are in great shape to move forward with our next adventures”.
“This new alliance with the team at Warner”, he adds “will ensure our labels and the artists we represent get the best global distribution and opportunities available and we are also looking forward to pooling our strengths and collaborating on signings, remixes, and more”.
Meanwhile, the boss of Warner’s recorded music business, Max Lousada, says: “At Warner, we provide an environment where creative originals, maverick thinkers and independent spirits can thrive and break new ground”.
“Patrick and his team have built some of dance music’s most influential brands”, he goes on. “They’ve discovered diverse, distinctive talents, and taken a bold, entrepreneurial approach to developing their careers. We’re very happy he’s chosen to partner with us to begin Payday’s next chapter as well as create a dynamic new identity with Helix”.
