Warner's Parlophone Records has announced a new joint venture with the label side of management firm Atlas Artists. It will see Atlas handling A&R responsibilities for its roster of artists, while Parlophone will provide marketing and distribution services. The first acts to work with the two companies under the partnership are Kam-Bu, New Familiar and Rachel Chinouriri.
Duncan Ellis and Ben Smallwood of Atlas Artists say: "Parlophone feels like a natural and perfect partner for us. We're incredibly proud of the company we've built so far and by tapping into Parlophone's expertise and global footprint, the potential for our artists is limitless".
Getting in on the joint statement game, co-Presidents of Parlophone Records, Mark Mitchell and Nick Burgess, add: "Atlas has a proven ability to identify and develop some of the UK's most unique and fascinating talent. Duncan and Ben's outlook and company culture is very similar to ours and that was important to us. Parlophone is, and always will be, artist-focused and through this partnership we can supercharge their incredible roster on a global stage. We are very proud to welcome them into the Parlophone family".