BMG has announced a partnership with newish Stockholm-based artist management firm Scandinavian Talent Management - or STM to its friends.
Launched by Henrik Johansson last November, STM also has music supervision, music publishing and live event divisions as well as working in artist management. Its roster currently includes the likes of Kristofer Greczula, Wilma Lidén, Chad Neale and Johan Brisinger.
Says Albert Slendebroek - BMG's MD Scandinavia - of the new partnership: “BMG and STM are a perfect match! Both share the mission of helping artists to make the most out of their careers and, most importantly, they don’t work for us, we work for them as a service-oriented partner”.
“Henrik Johansson is a great entrepreneur with a proven track record of building successful businesses”, he goes on. “Over the last decades, Sweden has proven to be a flourishing market for music export with great success stories. We're looking forward to expanding with STM in Europe”.
Johansson himself adds: “Artists have increasingly diverse careers, and the importance of a strong personal artist brand is becoming more and more important”.
“With the launch of STM, our vision was to create opportunities for artists who are shaping pop culture in Scandinavia and beyond - and we are not limited to the music industry”, he continues. “We are delighted with BMG's trust and are confident that we can create many synergies with their global resources and networks".