Universal Music has signed Daddy Yankee up to a new deal that will see him release a new album with the company's Ingrooves label services business, and develop film and TV projects with the major's film and TV division Polygram.
Universal boss Lucian Grainge says: "Daddy Yankee is both an iconic artist and entrepreneur whose extraordinary creativity influences culture on a global scale. We're THRILLED to welcome Daddy Yankee to the UMG family and we’re looking forward to working together to maximise the worldwide impact of his amazing talent".
Daddy Yankee himself adds: "I've worked hard to build a career that transcends cultures, borders and languages, and I created new business models that helped bring our music to the world".
"By making one of the biggest commitments to an artist in the history of Latin music", he goes on. "Universal Music and Sir Lucian are partners who value my legacy, my music and my contributions. This new single is just the beginning of the new projects we have planned and I'm excited to get started".
Oh yes, the new single. Getting things rolling right away, Daddy Yankee has today released new track 'Don Don', featuring Anuel AA and Kendo Kaponi.