Musical instrument retailer Dawsons has announced that it is opening a new shop on London’s Denmark Street following the company’s acquisition earlier this year by Vista Musical Instruments, a subsidiary of NME owner Caldecott Music Group. It’s Dawsons’ first store in the UK capital, the retail firm having originally launched in 1898.
As well as shifting equipment, Dawsons is the main retailer of the relaunched NME print magazine, which is now being published six times a year. And Caldecott has pushed the association with the music publication further by noting that NME’s original office was on Denmark Street when it launched in 1952.
"We are extremely proud to share another exciting chapter of the revitalised Dawsons brand with the world”, says Caldecott CEO Meng Kuok. "At Vista Musical Instruments, providing a seamless omni-channel shopping experience is central to our dedication to exceptional customer service”.
“However”, he goes on, “the heart of everything we do centres around supporting and being a partner to artists on their journey, [whether their first or fifth guitar], with a promise of much more to unfold in the future”.
Chief Operating & Commercial Officer of NME Networks, Holly Bishop, adds: “NME’s roots on Denmark Street make Dawsons’ arrival an incredibly exciting development, especially given the success of the partnership with Dawsons on the sold-out online drops of NME’s resurgent print edition”.
“Evolving this collaboration will introduce new initiatives designed to connect emerging artists with communities and cultivate artist and fan-driven moments that elevate the music experience”, she goes on.
“NME has never been more committed to championing new music, with the flagship weekly franchise, The Cover, reserved exclusively for new talent, so we are THRILLED to partner with Dawsons to unlock exclusive new opportunities that deliver for emerging artists, consumers and fans”.
Dawsons has also launched a new online store, with a click and collect service allowing musicians to order online and pick up their purchases at the new London outlet.