Diddy denies falling label value

P Diddy's publicist is denying rumours that the rapper is considering selling his label Bad Boy Records at a cut down price because of poor performance. Coombes bought back complete ownership of the label from BMG label Arista last year and at time valued his company at $100 million. But now rumour has it he is looking for a buyer and is asking only $10 million. Some say that since the label lost key acts like Jamal 'Shyne' Barrow, Mace and Faith Evans it has not been as commercially successful.