Having now dished out a bunch of its new BRIT Billion awards to artists who have scored more than a billion streams in the UK, record label trade body BPI has presented a Gold BRIT Billion award. Because Ed Sheeran has passed ten billion streams and doesn't have room on his shelf for ten of those basic gongs.
"It's wonderful to receive the first-ever BRIT Billion Award in the UK for ten billion streams", says Sheeran. "I want to say a big thank you to my fans. None of this is possible without you guys".
Sheeran was presented with his special gold version of the BRIT Billion award by one-time Rizzle Kicker Jordan Stephens, who is the current host of the BRITs Red Carpet Treatment podcast.
And now here's BPI boss Jo Twist with some words: "We congratulate Ed Sheeran and his team on this landmark achievement. Ed may represent the pinnacle of streaming success, but he is also among the thousands of artists who are being streamed in the tens and hundreds of millions in the UK each year and who are thriving thanks to streaming and label support".
"We look forward”, she adds, “to honouring many more artists, including future talent, with a BRIT Billion award".