Dec 18, 2007 • 1 min read

ie:music forms sync alliance with London Calling

Management firm ie:music has signed a non-exclusive deal with new sync agency London Calling, run by former Universal Music film and TV director Tracie London-Rowell.

More ie:music news, and the London based management firm has announce a deal with London Calling, a newish sync rights agency (not to be confused with London Calling the music industry convention, or London Calling the flyer distribution company, or 'London Calling' the Clash album, or 'London Calling' the documentary about the World Service that was on BBC 2 last night).

London Calling has been set up for Tracie London-Rowell, former Director Of Film & TV at Universal Music, and aims to represent artists, managers, labels and publishers looking for opportunities in the mad bad world of TV, film and advertising music synchronisation. The deal with ie means London-Rowell will represent all of their artists in that space.

ie:music chief Tim Clark told CMU: "We are delighted to be working with Tracie and her new venture. She is someone we have always admired and as we are employing her expertise in the sync field on a non-exclusive basis her work will perfectly augment and compliment that of our artist's existing music publishers".

London-Rowell adds: "With a line up including Craig Armstrong, Robbie Williams, Passenger and Sia to name but a few, I am very excited about working with ie and am confident that this will be a hugely successful partnership. I couldn't have wished for a more perfect roster to start working with than ie".

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