ITV have been victorious in the battle for the last remaining slot on the Freeview terrestrial digital TV network which, as previously reported, was being auctioned off by technology company and Freeview shareholder Crown Castle. ITV beat a number of other broadcasters who also bid for the slot on the successful network, other competitors are thought to have included Disney,
NBC and Channels 4 and 5.
Insiders reckon ITV will use the new Freeview slot to extend the reach of its high culture service Men & Motors, one of the channels that came out of the joint venture between ITV company Granada and Sky. Confirmation on what the new service will be is expected in the next fortnight.