MasterCard US is launching a new music based marketing campaign which will see the credit card firm offer its customers free downloads from the whole Universal Music catalogue. 100,000 downloads will be given away, after which the card firm will make tracks available via its www.priceless.com website for 80 cents a track, cheaper than the iTunes standard rate of 99 cents. Music recorded as part of PBS's 'Soundstage' live sessions series - featuring the likes of Heart, Counting Crows, Billy Idol, Jewel, and Ringo Starr - will also be available for free.
MasterCard Worldwide's Amy Fuller told reporters: "Consumers' passion for their music is unmatched. Music is something that is very individual and we know that personalisation is something consumers love to experience. With [this promotion] we've created unparalleled music experiences with three of the world's most popular artists, providing consumers with an intimate perspective on these icons that few fans will ever have".