McFly have signed a deal with Absolute, the company who provide independent labels and artists with the kind of marketing and distribution services that are normally provided by major record companies. The deal follows the band's previously reported decision to go it alone after reaching the conclusion of their record deal with Universal Music's Island Records - all future releases will be relased by the band's own label Super Records.
As also previously reported, McFly's new album 'Radio:ACTIVE' will be released as a cover-mount on the Mail On Sunday next weekend, but there are plans to release a 'deluxe' version of said album in September complete with extra tracks, a DVD and a 32 page booklet. Absolute will lead the marketing and distribution on that release - albeit outsourcing the actual distribution to Arvato, who should know a thing or two about distributing McFly albums, most of the staff their having come from Universal Music after the Bertelsmann owned logistics firm took over the major record company's distribution operations.
Confirming their involvement in the pop band's first big self-release project, Absolute director Simon Wills told reporters: "We're delighted that the McFly team decided to come to us with their first album on their own label. Their approach is highly refreshing and they believe in always challenging the norm. This makes the band a great fit with the Absolute model, and with our approach to creating and delivering campaigns that are outside the norm".
The first single from the new McFly album, 'One For The Radio', is out right now, today, hurrah! You can preview it on that MySpace whatnot - www.myspace.com/mcfly