Music rights firm Reservoir has signed Indian rapper Divine to a worldwide publishing deal. As well as that, it has also entered into a joint venture with the rapper's own Gully Gang Entertainment company, which will see him sign and develop new songwriters.
"2020 is all about manifestations and taking things a few notches higher", says Divine. "I'm super elated to partner with Reservoir who aspire to leverage my desi brand of hip hop amongst global tastemakers. It's time that Indian hip hop and rap is no longer confined to homegrown parameters but assumes the form of a world phenomenon!"
Reservoir' President Rell Lafargue adds: "We believe in the music Divine is making and the movement he has created. This new partnership reaffirms our commitment to supporting creators in emerging markets and helping them reach new fans across the globe, and we're proud to be kicking things off in India with Divine".
Last year, Nas made Divine the first singing to the Indian division of his Mass Appeal record label. The first album under that deal, 'Shutdown', was released this year.