Eminem's Shady Records last week announced that it had signed "Atlanta's next great storyteller", who, in case you wondered, is the rapper Grip.
The announcement came via Eminem's manager and Shady Records President Paul Rosenberg, who said: "Grip is the type of artist that brings you into his world and expresses himself through a complete composed body of work. If true album artists in this era are a rare breed - then Grip is a unicorn! We're excited for him to join the Shady Records family".
Meanwhile, Grip himself was on hand to confirm it all. Also name-checking Shady Records' Universal Music ally Interscope, he added: "It was one of those full circle moments because I grew up on Eminem, so to have him reach out and let me know how dope my shit is was so cool. I'm excited to partner with Shady/Interscope and get the music out on a larger platform".
To get things going, here's Grip track 'Gutter', featuring WARA.