Sony BMG boss Andrew Lack will be hoping to keep the BMG side of his recently created music empire happy by appointing a Bertelsmann man to an influential senior marketing post.
Former BMG Chief Marketing Officer Tim Prescott has been named Executive Vice President and Chief Marketing Officer for the recently merged major, reporting directly to CEO Lack.
In the new post Prescott will have the task of creating a unified marketing approach for all of the major's artists, labels and repertoires around the world. Lack is also looking to Prescott to ensure Sony BMG is able to better respond to changes in the market place, and to ensure the company is getting full commercial return from its creative assets.