Bacardi announce more music partnerships
Bacardi will commission artists to make tracks distributed free through MP3 blogs, starting with Metronomy, following its Groove Armada partnership.…
Bacardi
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Groove Armada sign to Bacardi
Groove Armada have signed a deal with Bacardi to record and release new music following the end of their SonyBMG deal with Jive Records, with collaboration across live events and advertising.…
Pharrell Williams added to Bacardi B-Live night in London
Pharrell Williams has been added to the Bacardi B-Live night at London's Neighbourhood on 22 June, alongside Osunlade and Tortured Soul.…
Bacardi launch online radio station
Drinks brand Bacardi is launching B-Live Radio, an online and mobile station arriving in the UK in May before a global rollout, which it says will be the first radio service funded by an FMCG brand.…