McDonald's launch new US live music initiative
McDonald's will stage a ten-city US music tour featuring Ne-Yo, Kenna and others, mostly held in restaurant car parks, its first self-created live music programme.…
McDonald's
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Big Mac, fries, Coke, MP3 player - extra virus with that?
A free MP3 player promotion by McDonalds and Coca-Cola in Japan came preloaded with a Trojan virus that can steal user passwords, affecting around 10,000 players.…
UK consumers generally positive about brand music partnerships
A survey by Entertainment Music Research finds most UK consumers are positive or indifferent to brands sponsoring music, with teenagers most favourable.…
Russell Simmons denies Phat Farm is designing McDonald's uniforms
Russell Simmons has denied reports that his clothing company has been selected to design new McDonald's staff uniforms, saying he is not in talks with the fast food chain.…
P Diddy's Sean John in contention to design McDonald's uniforms
P Diddy's clothing line Sean John is reportedly among firms shortlisted to design new McDonald's staff uniforms, a project that could cost £45 million.…
McDonald's to pay rappers for Big Mac name checks
McDonald's will pay US rappers up to $5 each time a song mentioning the Big Mac is played on TV or radio, using marketing firm Maven Strategies, which has done similar deals before.…
R Kelly does McDonald's stint
R Kelly served customers at a St Louis McDonald's drive-thru after persuading the manager to stay open past midnight, a spokesman says he just loves working behind the counter.…
Destiny's Child new face of the Big Mac
Destiny's Child will front McDonald's global 'I'm Lovin It' campaign, replacing Justin Timberlake, and will sponsor their world tour.…
Sony Connect adds music video downloads in the US
Sony Connect has added music video downloads to its US service, which may pave the way for film and TV downloads, though its European plans remain confidential.…
McDonalds to give away tracks via Sony Connect
McDonalds will give customers free music downloads via Sony Connect with Big Mac meals, starting in the US next week and rolling out to nine other countries including the UK.…
Bass champions space, Timberlake big Macs
Justin Timberlake stars in a global McDonald's ad campaign and the fast-food chain will sponsor his European tour, while Lance Bass is named youth spokesperson for World Space Week.…
Justin Timberlake in talks to voice McDonald's campaign
Justin Timberlake is reportedly in negotiations to sing the McDonald's 'I'm Lovin' It' jingle for a worldwide campaign launching in September.…