The Circuit Group - formed earlier this month by the merger of artist management firms Seven20 and AYITA - has announced an alliance with dance music label Defected Records.
Under the alliance, The Circuit Group will, and I quote, “provide Defected expertise across their suite of services to help the label build their presence in North America, while Defected will support The Circuit Group as they expand their presence in the UK, Europe and other territories around the world".
When launched earlier this month, The Circuit Group said it aimed to "create a new business model centred around artists’ intellectual property, partnering with artists and strategic partners to create business verticals around recorded music, publishing, merchandise, brand partnerships, gaming, events, Web3 technologies and cutting-edge music innovations".
On the new tie-up with Defected, The Circuit Group co-founder Dean Wilson says: “Defected Records is without a doubt one of the most respected label brands in the world. Working closely with the label head Wez Saunders and his team will be invaluable to us as we continue to establish our new vision across the music landscape".
The there mentioned Saunders adds: “My strategy for Defected is to build a model for the future of the music business and we see that in what Dean and his team are doing too. In combining our teams of world-class specialists, I hope to demonstrate how alliance at this level can ultimately mean longer, more profitable careers for our artists across the board".