Universal Music UK have entered into a distribution and promotional partnership with a video delivery platform called WWEBNET which will allow them to directly distribute their content into other websites or portable players, or even via a desktop player. Or something like that. To be honest I'm not very clear on how this works and possibly should have done some research before embarking on this story. But, like a true pro, I'll carry on regardless.
Universal's Senior VP Of Digital Thingimys, Rob Wells, told reporters: "WWEBNET's state-of-the-art technology provides Universal Music with an entertainment operating system that allows our artists to communicate directly and immediately with their fans, and creates a direct-to-consumer broadcast network which is completely under Universal Music's control".
WWEBNET top bloke Robert Kelly added: "This relationship allows Universal Music to have better control over the availability and distribution of its content, as well as how it is delivered to consumers".
Nope, still not really clear on how it works. Ah well, I'm sure it's great.