Universal partners with Bebo on drama series

Universal Music UK have announced a new partnership with Bebo, the social network now owned by AOL, to create a new online drama series following a (fictional, I think) Universal Music employee who creates and runs a record label. Made by Universal Music's production arm Globe Productions it will be set in the majors West London HQ, feature guest appearances from all sorts of Universal artists, and might be a brilliant new way for a major record company to engage with young music fans, or God damn awful, one of the two.