Universal Music's label and artist services business the Virgin Music Group last week confirmed a further expansion of its operations in Africa, with artist manager and former Warner Music exec Olukorede 'Kay' Ikazoboh appointed to head up a new office in Lagos, Nigeria.
From launch, Virgin Music Nigeria will be working with artists Darkoo and Reekado Banks, as well as Afrobeats label Dvpper.
Says Virgin Music co-CEO Nat Pastor: “The global appetite for the incredible musical creativity springing from Africa has never been stronger. Establishing a presence in Nigeria is another important step in our commitment to serving independent African artists and entrepreneurs throughout the region".
Meanwhile Michael Roe, MD of Virgin Music International, adds of the company’s choice of boss for its Nigerian base: “Kay is known throughout Nigeria as a champion of independent labels and artist development. Her relationships, expertise and insight into the local market make her the perfect executive to lead our operations in this very important music market”.
Ikazoboh herself says: “Nigeria has become a hugely important creative hub, producing some of the most exciting music anywhere in the world. I’m looking forward to working with independent labels and artists to help them build their fanbases both here and around the world. I am truly honoured to lead this mission with my team and look forward to the incredible journey ahead".