Universal Music's label services company Virgin Music has formally announced a partnership with Californian label, publisher and management firm Position Music.
The two companies are "already in full swing together", an official statement declares, "with recent releases from frontline artists such as Kid Bloom, Ryan Oakes, Kyle Dion, Layto, 2WEI and Blackway".
Position Music founder and CEO Tyler Bacon is understandably "THRILLED to partner with Virgin Music. We have admired what Jacqueline, Matt and crew have built for a while now, and are excited to team with them. Virgin has worldwide reach and we are confident this relationship will be beneficial in continuing to grow our frontline label".
Matt, we assume, is Virgin Music US General Manager Matt Sawin. Jacqueline, we know, is Virgin Music US President Jacqueline Saturn, who adds: “Position Music is at the centre of the creative community and is connected with some of the best creative minds in the business. They have an enormous sync business and, along with that, they are signing and developing some truly incredible artists. We are so excited to work with their artists and expect big things to come".