Both Warner and EMI have announced deals with ShoZu, a "mobile media exchange" company, which provides technology which allows artists to upload content to web platforms like YouTube and MySpace via a mobile phone. The idea is that the system allows artists, especially those on tour, to record content for fans - photos, audio or video - and get them online quickly and easily.
ShoZu's latest deals are with the UK division of Warner's Atlantic Records and with the EMI Group's UK based EMI Records. Confirming their use of the service, EMI's Digital Media Manager Eric Winbolt told CMU: "We are continuously looking at new ways to empower our artists to deliver interesting and insightful content to their fans. ShoZu provides the perfect platform with a crucial combination of simple and rapid mobile connectivity that allows fans to get up close and personal with their favourite performers".