Universal Music and the UK division of Vodafone have confirmed a partnership which will see the major label's catalogue available to the mobile network's 3G consumers as ringtones, full audio and full video downloads - those lucky, lucky Vodafone customers. The deal means that Vodafone customers will be able to buy mobile downloads of some 100,000 songs from Universal artists, including Eminem, U2, Keane, Scissor Sisters and Black Eye Peas. The new service will be added to the Vodafone Live platform straight away.
Confirming the deal, Lucian Grainge, CEO of Universal Music Group International, told CMU: "This agreement sets new standards in scale, reach and imagination within our respective industries. Both companies are committed as never before to provide new entertainment services for the benefit of consumers, using 3G to harness the power and potential of new technology. I could not be more excited at the prospect."
Vodafone's Guy Laurence added: "Universal Music is the world's largest music company and this strategic union significantly enhances the scope of our mobile music offering. As adoption of music content continues to increase, we know that our consumers are going to enjoy the benefit of being able to tap into such an incredible catalogue."